High Ticket Programs and How You Can Fit Them Into Your On-Line Business

There is no better time to start a business. (Note: women are starting them more often than men)

No matter where you are in your on-line business, you can add programs that will give your clients what they want and need as well as create great income for yourself. This is true no matter what niche you are in or if you have no business experience. We take your passion and expertise and package it. It's not rocket science I promise you!

People don't want more information. There is free information everywhere you look. People want solutions to their problems. It's your job to filter the information since you are the expert in your field on this given topic.

You need to start by figuring out where there is pent up demand within your niche. You find out that information by talking to them and asking. What is it that your Ideal Client is really searching for and will almost go to any lengths to get what they want.

Your target market does not want more data, numbers, facts or features. They want a way to make their lives easier, fuller, and more satisfying. They want to have you lead them to more wealth, more financial freedom, and a lifestyle they have been waiting for.

People are in pain over the fact that they can't achieve the above pains or difficulties alone. They want and need your help. You need to be able to speak to them in a way that is so compelling on an emotional level that they know you are the one they want to hire.

Putting the program together is the easy part. How many calls do you want to do each month? Do you want group calls or individual calls? Will you offer the MP3's, transcripts, CDs, and/or DVDs? Will this be a 3 month, 6 month or maybe a yearlong program? It's important that you know yourself and how much you can do without creating a 'job' for yourself that you don't end up liking.

The other important piece is knowing your audience. How much time do they want with you? How much is too much and how much is just enough?

I think the biggest way that people make mistakes is by adding more and more 'things' to their program. I believe women especially, end up adding too many items to a program and not only will it burn out the person running the program but you will also burn out their clients.

Regardless of your niche people need time to implement whatever it is that will help them reach their goal.

Please believe me when I say adding high end programs can do wonders for your business while at the same time giving your clients what they want and need.

Quick and Easy Ways to Create an Information Product

Nowadays any online business that does not give away free reports or books has no chance of getting subscribers to join their email marketing list. But for it to work, the free product has to be perceived as having some value. Private Label Rights products are cost free but seldom good quality and too common. Savvy marketers realize the importance of having a product that is unique but don't like to get bogged down in producing it. Here are some shortcuts. These tips are also applicable if you want to create a product to sell.

* If you plan on writing it yourself, you will need to read 3 or 4 books and many articles to collect the content you want. Plan the framework of the book(chapters and subheadings) and then put in the content under the subheadings. You will experience moments of writer's block but these will pass if you stick with it. Worry less about grammar and just concentrate on getting your ideas onto paper. Read everything over again to check for clarity or else hand the editing job to someone else.

To free yourself from typing it, use a speech recognition product that outputs your spoken words into text. Talk-To-Type Software Such As Dragon Naturally Speaking, developed by Scan Soft Solutions Provider, delivers up to 99% accuracy. It converts your speech into text at up to 160 words per minute, creates email, instant messages, documents, and spreadsheets more than three times faster than typing. You can surf the Web, open and close applications, control your mouse and the entire desktop all by speaking. Included is a high quality headset microphone with noise canceling technology. Letters, reports, and email can be churned out faster.

* You can also make a video or audio recording. High resolution videos can be made cheaply. Software may be required to convert the raw video into a playable file. If the visuals are not necessary to carry your message across, then you can just produce an audio recording of yourself talking. You may choose to be as informal as you like.

* Real time screen capture software (Camtasia studio, Hypercam, Camstudio) lets you create tutorial videos where you need to show the computer screen while explaining. This is an industry that has made quite a few people rich. Common topics are software training videos, language learning, or subjects requiring visual aid.The video content can be converted into books via transcription software, allowing you to generate more products with only a bit of extra effort.

How to Create a 2-Dimensional Product

They are at least three categories of products that you can create for your online business. Those with what I call one-, two-, and three-dimensions.; and in this article, I want to help you to understand how to make a product that has just two.

Products with two dimension are more complicated than one-dimensional products, but less so than those with three. That means that have a sort of middle-of-the-road value of customers, and cost more than the former, but less than the latter.

A product in one dimension solves one simple problem by offer an equally simple solution. This is effected by describing a series of sequential steps that will lead to the promised result. You'll find numerous examples of this in this article directory: 5 Easy Ways to Do This; 3 Things You Ought to Think About When You Do Something Else. There's one message; one goal, and one solution.

A 2-D product, on the other hand, has a central theme with a number of possible applications. Think of a bicycle wheel. The hub is the main theme, and the spokes lead to different positions on the wheel. In a two-dimensional product, the destination of each of those spokes could be a different outcome from that central hub or fulfill a different purpose.

I should mention, too, the two 1-D products do not automatically combine to make a 2-D product. The two are entirely different types of products.

Let's look at an example.

I want you to imagine a tuna salad. For me, that means canned tuna, dill relish, and mayonnaise. You simply combine all three, and voila: tuna salad. Now you have the hub.

But, how many different ways can you think of to use it?

You could just eat it. That's what I do. Gives me the protein I need without the carbs. Or, you could make a sandwich. Grab two pieces of bread, slather some onto one, and then put the other on top of that. Or, you could eat it with saltines. It gives a bit of crunch without all that bread. Or, you could add shredded cheese to it. That would help to counter the texture of the mayonnaise and add a new flavor as well.

You see, each variation is a different lunch. Each path provides basic nutrients plus some that the others don't. But the central part of them all is the tuna salad itself.

Practical Content Creation: How to Build Credibility With Your Market

Which builder are you?

Two builders set out to build the two most beautiful skyscrapers ever. They both laid their foundations about the same time. Both builders recruited the best contractors there were. Their blueprint from the start-up to the finish was followed to the letter. Everyone who saw what was happening as the skyscrapers took shape and form was impressed and amazed.

One of the builders, from day 1, began telling of the challenges, fall outs, doubts, and victories that they encountered each step of the way.

The other builder took another path. He decided to keep all the happenings surrounding his skyscraper under cover. "After all", he told his contractors, "it was no one's business to know about their struggles or challenges because they would appear weak and seem not to know what they were doing." He warned them to only talk about those details that were of interest to the people.

The skyscrapers went up and up. The builders worked and worked. Finally, the skyscrapers were built and completed.

Then the day came. The people were asked to vote for the builder with whom they would like to do business. Ninety percent (90%) of them voted for the builder who told "his story" as the building process took place.

And if you wonder why that was the case... The one big reason is that the people related to him. They saw him as one who faced challenges/struggles with what he set out to do. Yet he stuck in there and accomplished his goal in the end.

So then, how do you build credibility with your market?

The answer is: Write As You Live! Or, put another way... tell your story as you build and grow your business. Your story is the central piece in establishing and strengthening your credibility with your market.

Your business is about you and the value you create for your market. It is also about your market. Your market longs to resonate with you as they get value from you. They want to know who you are, what you've done and are doing, what struggles/challenges you've had and how you overcame them, etc. Remember that your story will evolve as you evolve and that it is a work in progress.

Your Action Step

Write down the answers to these questions as you create and tell your story.

What if your audience were to ask?

· "Who is this person?"

· "What experiences has this person had that I could relate to?"

· "What struggles/challenges has this person faced or is facing?

· "How did this person overcome or are overcoming these challenges/struggles?

· "What help can this person give to their market tapping from their past and present experiences?

Why Experts Need to Create Information Products and E-Learning Programs

There was a time when most experts - such as speakers, trainers, consultants and thought leaders - delivered one-off face-to-face programs, and nothing else. A few - the smart few - complemented their programs with electronic products, but they were in the minority.

Now it's the other way around. Clients and audiences expect more than just a keynote, just a training workshop or just a coaching session. It's fast becoming the norm that you'll send your audience a pre-event survey before your keynote, or offer a follow-up webinar to your training course, or provide password-protected resources for your coaching clients. If you don't offer this form of "e-learning", you'll fall behind other competitors who do offer this and more.

Why e-learning is not just an option, but a necessity.

There are five key reasons why you should be adding e-learning options to your business now - not just because they're attractive, but because they're now essential:

Clients expect more. In the past, you could be a "hit and run" presenter, who waltzes in, delivers a keynote, acknowledges the standing ovation, and leaves. That's no longer an option. Clients expect you to deliver more - much more - than just your standard face-to-face time with them. If you don't deliver it, they'll find somebody else who will. The world is flat. In Thomas Friedman's book of this name, he talks about the rising middle class throughout the world. These are the people who can create and deliver the same value you deliver, but do it faster, cheaper and more effectively with e-learning. The tools are accessible. Even amateurs can create blogs, YouTube videos, on-line forums, even entire e-learning sites. Yes, they are amateurs, and some of their products are amateurish. But your clients don't necessarily see it that way. Rather, they see other people offering e-learning technology, and wonder why you don't. Your speaking fee is insignificant. You know how you're always struggling to get clients to accept your fee? In fact, your fee is insignificant when compared with the cost of the lost productivity of their people who attend your events. E-learning allows them to learn from their office desks - and sometimes even their homes. This productivity gain is worth many times more than what they pay you. You won't be seen as serious. When I first started showing clients how to use e-learning technology, 12 years ago, it was a significant point of difference and a strong selling point. Now it's significant if you don't offer it - and a strong point against you.

Advantages of Producing Ebooks

The secret to a person's holistic development is deeply rooted in the acquisition and implementation of appropriate information. Since knowledge comes through having access to relevant information, man will go to great extents in search of materials that can be used to improve his social, economic and political aspects of life. In line with that awakening, the well informed persons should use the knowledge they have to uplift the lives of the less informed. By means of the internet, which is equally the undisputed hub of information, one can sell educative materials in form of eBooks. Over the last one century, eBooks have gained unsurpassed popularity because they constitute abilities and qualities that other mediums do not have.

The advent of ebooks as quality medium for sharing knowledge, ideas, techniques and as a reliable marketing medium has caused an almost near demise of the print version. EBooks popularity can be attributed to the continued rise in the number of people accessing the internet, for whatever reasons, and the shrewd ability of online marketers to divert most of the traffic to sites where ebooks can be acquired for free or at a reasonable fee. Some of the benefits that electronic self -publishers should expect through selling ebooks include:

Ease of production

You only need a great concept, suitable software, and the ability to write or a hire writer to produce your first ebook. However, you must be able to provide your target group with information that is original, highly informative and worth solving the challenge that they wish to triumph over.

Easy to sell and use

In the view of the fact that ebooks should contain titles which are relevant to the content being marketed, a simple internet exploration process using specific keywords and reputed search engine like Google, yahoo and Bing can readily list a number of ebooks related to the search. The search can provide an online bookstore from where endless ebooks can be accessed for subsequent acquisition. After downloading the ebook, you can decide to either print the content and or use it in available soft forms such as PDF.

Cost effective

Unlike the print version, ebooks are cheaper to produce and distribute to the target groups. If you can produce the content without hiring a writer, the cost of production is further reduced to allow discounts and fair pricing as a way of attracting more premium clients. With ebooks, you will have eliminated the costs associated with: publishing, hiring agents, printing, buying paper, paying distributors and so forth.

Easy to update

Due to the effects of the rapidly changing times, man has to keep on changing yesterday's solutions to accommodate what the present and the future times will bring about. Because of that, information contained in yesterday's media must be updated accordingly or else become obsolete. Fortunately, updating ebooks is a simple affair because all that is required is access to the original creation for quick modification on the text and graphics to take place. The change can be implemented within minutes or hours causing the eBook to grow and become suitable for immediate and future use.