Saturday, November 24, 2012

High Ticket Programs and How You Can Fit Them Into Your On-Line Business

There is no better time to start a business. (Note: women are starting them more often than men)

No matter where you are in your on-line business, you can add programs that will give your clients what they want and need as well as create great income for yourself. This is true no matter what niche you are in or if you have no business experience. We take your passion and expertise and package it. It's not rocket science I promise you!

People don't want more information. There is free information everywhere you look. People want solutions to their problems. It's your job to filter the information since you are the expert in your field on this given topic.

You need to start by figuring out where there is pent up demand within your niche. You find out that information by talking to them and asking. What is it that your Ideal Client is really searching for and will almost go to any lengths to get what they want.

Your target market does not want more data, numbers, facts or features. They want a way to make their lives easier, fuller, and more satisfying. They want to have you lead them to more wealth, more financial freedom, and a lifestyle they have been waiting for.

People are in pain over the fact that they can't achieve the above pains or difficulties alone. They want and need your help. You need to be able to speak to them in a way that is so compelling on an emotional level that they know you are the one they want to hire.

Putting the program together is the easy part. How many calls do you want to do each month? Do you want group calls or individual calls? Will you offer the MP3's, transcripts, CDs, and/or DVDs? Will this be a 3 month, 6 month or maybe a yearlong program? It's important that you know yourself and how much you can do without creating a 'job' for yourself that you don't end up liking.

The other important piece is knowing your audience. How much time do they want with you? How much is too much and how much is just enough?

I think the biggest way that people make mistakes is by adding more and more 'things' to their program. I believe women especially, end up adding too many items to a program and not only will it burn out the person running the program but you will also burn out their clients.

Regardless of your niche people need time to implement whatever it is that will help them reach their goal.

Please believe me when I say adding high end programs can do wonders for your business while at the same time giving your clients what they want and need.

Quick and Easy Ways to Create an Information Product

Nowadays any online business that does not give away free reports or books has no chance of getting subscribers to join their email marketing list. But for it to work, the free product has to be perceived as having some value. Private Label Rights products are cost free but seldom good quality and too common. Savvy marketers realize the importance of having a product that is unique but don't like to get bogged down in producing it. Here are some shortcuts. These tips are also applicable if you want to create a product to sell.

* If you plan on writing it yourself, you will need to read 3 or 4 books and many articles to collect the content you want. Plan the framework of the book(chapters and subheadings) and then put in the content under the subheadings. You will experience moments of writer's block but these will pass if you stick with it. Worry less about grammar and just concentrate on getting your ideas onto paper. Read everything over again to check for clarity or else hand the editing job to someone else.

To free yourself from typing it, use a speech recognition product that outputs your spoken words into text. Talk-To-Type Software Such As Dragon Naturally Speaking, developed by Scan Soft Solutions Provider, delivers up to 99% accuracy. It converts your speech into text at up to 160 words per minute, creates email, instant messages, documents, and spreadsheets more than three times faster than typing. You can surf the Web, open and close applications, control your mouse and the entire desktop all by speaking. Included is a high quality headset microphone with noise canceling technology. Letters, reports, and email can be churned out faster.

* You can also make a video or audio recording. High resolution videos can be made cheaply. Software may be required to convert the raw video into a playable file. If the visuals are not necessary to carry your message across, then you can just produce an audio recording of yourself talking. You may choose to be as informal as you like.

* Real time screen capture software (Camtasia studio, Hypercam, Camstudio) lets you create tutorial videos where you need to show the computer screen while explaining. This is an industry that has made quite a few people rich. Common topics are software training videos, language learning, or subjects requiring visual aid.The video content can be converted into books via transcription software, allowing you to generate more products with only a bit of extra effort.

How to Create a 2-Dimensional Product

They are at least three categories of products that you can create for your online business. Those with what I call one-, two-, and three-dimensions.; and in this article, I want to help you to understand how to make a product that has just two.

Products with two dimension are more complicated than one-dimensional products, but less so than those with three. That means that have a sort of middle-of-the-road value of customers, and cost more than the former, but less than the latter.

A product in one dimension solves one simple problem by offer an equally simple solution. This is effected by describing a series of sequential steps that will lead to the promised result. You'll find numerous examples of this in this article directory: 5 Easy Ways to Do This; 3 Things You Ought to Think About When You Do Something Else. There's one message; one goal, and one solution.

A 2-D product, on the other hand, has a central theme with a number of possible applications. Think of a bicycle wheel. The hub is the main theme, and the spokes lead to different positions on the wheel. In a two-dimensional product, the destination of each of those spokes could be a different outcome from that central hub or fulfill a different purpose.

I should mention, too, the two 1-D products do not automatically combine to make a 2-D product. The two are entirely different types of products.

Let's look at an example.

I want you to imagine a tuna salad. For me, that means canned tuna, dill relish, and mayonnaise. You simply combine all three, and voila: tuna salad. Now you have the hub.

But, how many different ways can you think of to use it?

You could just eat it. That's what I do. Gives me the protein I need without the carbs. Or, you could make a sandwich. Grab two pieces of bread, slather some onto one, and then put the other on top of that. Or, you could eat it with saltines. It gives a bit of crunch without all that bread. Or, you could add shredded cheese to it. That would help to counter the texture of the mayonnaise and add a new flavor as well.

You see, each variation is a different lunch. Each path provides basic nutrients plus some that the others don't. But the central part of them all is the tuna salad itself.

Practical Content Creation: How to Build Credibility With Your Market

Which builder are you?

Two builders set out to build the two most beautiful skyscrapers ever. They both laid their foundations about the same time. Both builders recruited the best contractors there were. Their blueprint from the start-up to the finish was followed to the letter. Everyone who saw what was happening as the skyscrapers took shape and form was impressed and amazed.

One of the builders, from day 1, began telling of the challenges, fall outs, doubts, and victories that they encountered each step of the way.

The other builder took another path. He decided to keep all the happenings surrounding his skyscraper under cover. "After all", he told his contractors, "it was no one's business to know about their struggles or challenges because they would appear weak and seem not to know what they were doing." He warned them to only talk about those details that were of interest to the people.

The skyscrapers went up and up. The builders worked and worked. Finally, the skyscrapers were built and completed.

Then the day came. The people were asked to vote for the builder with whom they would like to do business. Ninety percent (90%) of them voted for the builder who told "his story" as the building process took place.

And if you wonder why that was the case... The one big reason is that the people related to him. They saw him as one who faced challenges/struggles with what he set out to do. Yet he stuck in there and accomplished his goal in the end.

So then, how do you build credibility with your market?

The answer is: Write As You Live! Or, put another way... tell your story as you build and grow your business. Your story is the central piece in establishing and strengthening your credibility with your market.

Your business is about you and the value you create for your market. It is also about your market. Your market longs to resonate with you as they get value from you. They want to know who you are, what you've done and are doing, what struggles/challenges you've had and how you overcame them, etc. Remember that your story will evolve as you evolve and that it is a work in progress.

Your Action Step

Write down the answers to these questions as you create and tell your story.

What if your audience were to ask?

· "Who is this person?"

· "What experiences has this person had that I could relate to?"

· "What struggles/challenges has this person faced or is facing?

· "How did this person overcome or are overcoming these challenges/struggles?

· "What help can this person give to their market tapping from their past and present experiences?

Why Experts Need to Create Information Products and E-Learning Programs

There was a time when most experts - such as speakers, trainers, consultants and thought leaders - delivered one-off face-to-face programs, and nothing else. A few - the smart few - complemented their programs with electronic products, but they were in the minority.

Now it's the other way around. Clients and audiences expect more than just a keynote, just a training workshop or just a coaching session. It's fast becoming the norm that you'll send your audience a pre-event survey before your keynote, or offer a follow-up webinar to your training course, or provide password-protected resources for your coaching clients. If you don't offer this form of "e-learning", you'll fall behind other competitors who do offer this and more.

Why e-learning is not just an option, but a necessity.

There are five key reasons why you should be adding e-learning options to your business now - not just because they're attractive, but because they're now essential:

Clients expect more. In the past, you could be a "hit and run" presenter, who waltzes in, delivers a keynote, acknowledges the standing ovation, and leaves. That's no longer an option. Clients expect you to deliver more - much more - than just your standard face-to-face time with them. If you don't deliver it, they'll find somebody else who will. The world is flat. In Thomas Friedman's book of this name, he talks about the rising middle class throughout the world. These are the people who can create and deliver the same value you deliver, but do it faster, cheaper and more effectively with e-learning. The tools are accessible. Even amateurs can create blogs, YouTube videos, on-line forums, even entire e-learning sites. Yes, they are amateurs, and some of their products are amateurish. But your clients don't necessarily see it that way. Rather, they see other people offering e-learning technology, and wonder why you don't. Your speaking fee is insignificant. You know how you're always struggling to get clients to accept your fee? In fact, your fee is insignificant when compared with the cost of the lost productivity of their people who attend your events. E-learning allows them to learn from their office desks - and sometimes even their homes. This productivity gain is worth many times more than what they pay you. You won't be seen as serious. When I first started showing clients how to use e-learning technology, 12 years ago, it was a significant point of difference and a strong selling point. Now it's significant if you don't offer it - and a strong point against you.

Advantages of Producing Ebooks

The secret to a person's holistic development is deeply rooted in the acquisition and implementation of appropriate information. Since knowledge comes through having access to relevant information, man will go to great extents in search of materials that can be used to improve his social, economic and political aspects of life. In line with that awakening, the well informed persons should use the knowledge they have to uplift the lives of the less informed. By means of the internet, which is equally the undisputed hub of information, one can sell educative materials in form of eBooks. Over the last one century, eBooks have gained unsurpassed popularity because they constitute abilities and qualities that other mediums do not have.

The advent of ebooks as quality medium for sharing knowledge, ideas, techniques and as a reliable marketing medium has caused an almost near demise of the print version. EBooks popularity can be attributed to the continued rise in the number of people accessing the internet, for whatever reasons, and the shrewd ability of online marketers to divert most of the traffic to sites where ebooks can be acquired for free or at a reasonable fee. Some of the benefits that electronic self -publishers should expect through selling ebooks include:

Ease of production

You only need a great concept, suitable software, and the ability to write or a hire writer to produce your first ebook. However, you must be able to provide your target group with information that is original, highly informative and worth solving the challenge that they wish to triumph over.

Easy to sell and use

In the view of the fact that ebooks should contain titles which are relevant to the content being marketed, a simple internet exploration process using specific keywords and reputed search engine like Google, yahoo and Bing can readily list a number of ebooks related to the search. The search can provide an online bookstore from where endless ebooks can be accessed for subsequent acquisition. After downloading the ebook, you can decide to either print the content and or use it in available soft forms such as PDF.

Cost effective

Unlike the print version, ebooks are cheaper to produce and distribute to the target groups. If you can produce the content without hiring a writer, the cost of production is further reduced to allow discounts and fair pricing as a way of attracting more premium clients. With ebooks, you will have eliminated the costs associated with: publishing, hiring agents, printing, buying paper, paying distributors and so forth.

Easy to update

Due to the effects of the rapidly changing times, man has to keep on changing yesterday's solutions to accommodate what the present and the future times will bring about. Because of that, information contained in yesterday's media must be updated accordingly or else become obsolete. Fortunately, updating ebooks is a simple affair because all that is required is access to the original creation for quick modification on the text and graphics to take place. The change can be implemented within minutes or hours causing the eBook to grow and become suitable for immediate and future use.

How to Write and Develop Passive Income

The goal of every writer should be to create passive income. You can do it, as long as you plan for it. Let's look at how you can do that.

You may be wondering just what "passive income" is. Often it's income that's derived from the licensing of your writing in one way or another. You license the rights to your writing to someone else, and they publish your writing. When the book is bought, or people go and see the movie, you receive a royalty.

Royalty payments are the original form of this.

These days however, writers have many more opportunities than depending on book royalties from traditional publishers, or from movie sales.

You can self-publish your own books, and keep all the profits for yourself. Beyond books, you can create websites, which make money for you in various ways.

Here's a simple process for getting started.

1. Decide What You'd Like to Write

Do you want to write ebooks or books? This is simple. You can do this quickly, you don't have to spend a year writing a book; your ebooks can be very short, when compared to traditional books.

You can write fiction, or nonfiction. Currently on the Amazon Kindle bookstore, fiction outsells fiction six to one. Therefore, if you like writing fiction, just get started.

You don't need to write hundred of pages, many ebooks are short, at fewer than 50 pages. Some are just 20 pages.

2. Create a Publication Schedule

The most successful creators of info products are those people who have a schedule. They treat creating passive income streams like a job. They make plans, and carry them out.

Therefore, once you've decide what you want to write, create a schedule for your projects. Add the starting dates, and the deadlines, to your calendar.

3. Expect That Some of Your Attempts Will Be Duds

You may create a best-selling ebook, or a high-income generating website the first time you try to create passive income.

However, chances are that you'll stumble the first few times, and your early attempts will be duds. Don't let this faze you.

Everyone fails their way to success. Look on everything you do as an experiment. Some of your experiments will be highly successful, others less so.

You will learn, even from your duds. Sooner or later, because of everything you've learned, you'll create something which will go on producing passive income for you for years.

Why not get started creating your first passive income project today?

How To Simplify Business Application Development

Virtually all IT experts agree that currently, business app development is too complex. Simplifying the development, integration and deployment of business application is vital to these experts. Companies developing their own apps need a platform of development that offers them unitary creation of back-end server-side apps as well as front-end mobile clients.

Mobile app development means the deployment of applications to mobile business phones or PDAs that can support mobile Rich Internet Applications. Apart from front-end functionality, going mobile should involve effective integration of the rich mobile applications to those of back-end enterprise systems. Hence, it is vital for IT experts to be in anticipation of these issues before it leads to development of impossible pressures on business users and IT departments.

Factors to consider when developing mobile business apps

Learning how to build an app that is simple and efficient is not easy but considering a few factors will help. Before choosing any mobile strategies, IT departments should consider the pros and cons carefully including the development of platform, choice of device and more significantly, which functions mobile users can handle and the ones that they cannot. Each business has different application needs that are unique to that particular business or company.

Platforms for mobile business applications should include communication layers and data transport that let servers to process requests coming from huge numbers of mobile devices. Today, many mobile platforms require developers to engage in far-reaching amounts of programming to link these communications between server and client.

For this to happen, mobile applications should be available across a broad range of business users. An application platform ought to offer the developer simple capabilities to implement user rights, need provisioning and security to span a broad range of requirements.

Elements of a solid mobile app

Transactional integrity, scalability and operational reliability are of high significance. The platform a company selects should have extremely high capabilities for exceptions management and error recovery since mobile phones are highly prone to communication failures. Furthermore, the prospect of carrier-class transaction volume requirements implies that the platform must not be merely scalable but exceedingly scalable to many proven levels of transactions.

Mobile application platforms should also offer the same level of application development productivity for data, business logic layers and client-side interface of an application. Development efficiency is a need of a solid mobile application platform. Mobile phones are shaping the way companies advertise, market, and sell their products.

For instance, smartphone market has grown by almost 60% and experts project the number will increase in the next few years. Companies ought to develop sound mobile applications to make certain they are a part of this market.

How to Create An Information Product That Sells - 5 Steps to Successful Creation

You may have already been told that you need your own information products, but haven't been given the steps you need to follow in order to make this theory turn into your reality. If you haven't already made your own product, then you're either new to the business of internet marketing or something perceived as an obstacle has stopped you from doing so until now. In this article I am going to guide you through the steps you can take to create your first information product which you can sell.

5 Step Formula For Product Creation.

1) Before you can actually begin creating the product, you need to know what it's going to be all about and what it is going to teach your target audience. This is where you will draw upon your current experience to date and brainstorm ideas based on what you already have knowledge of. Have you already got a website in the niche you want to create your product? If your answer to that question is yes, then pick a topic that your audience would like to learn more about, which naturally ties in with your website. If you can't think of anything, then have a good think about what you know more about than your peers and times when people have asked for your advice in an area you have above average knowledge of.

2) Thing big but start small. Although that statement sounds like a contradiction, it's important to learn how to walk before you begin to run a marathon. Dip your toe into the information product business by focusing on creating a small product that is quality but also not too ambitious in terms of price. Essentially you would be well advised to create a low-ticket item which will not only sell, but also build your confidence for the next product you will create in the future.

3) By this stage you will know what information you will be providing to prospective customers. At this point you need to decide the best way to share that knowledge. For instance, would the information be best taught in written form or would it be more appropriate to release it as an audio product. If the information is best conveyed visually, you could even release it as a video-based product or on CD to be sold in physical format. Not only will this depend on the topic covered and your audience, but also upon your own skills and how they are best utilized. For instance, if you are a natural writer, then providing the information in an eBook would obviously be an attractive option.

4) Now you know what you will be teaching and the format in which the information product is going to be delivered. The next step is to create an outline for the material in a logical way which is easy to follow. Write down all the topics you are going to be covering in your product and what is going to be contained in each of these in terms of subtopics. By the end of this process, you will have a primary list of topics and subtopics below each topic covered.

5) At this point you have an outline and you know all the main topics as well as the subtopics for your product. Now you need to get started creating content for your product. If you are writing an ebook, take this one step at a time by tackling each topic one at a time and writing about each sub-topic as per your outline. If you are creating an audio, cover the information in a natural fashion as oppose to reading the information as it is written down. You want to create a conversational and succinct delivery style as oppose to a detached and mechanical one.

It can be quite scary creating your first product, but don't let this voyage into the unknown become a theoretical exercise. Take action and get started by committing to following each of these steps until you have a finished product. I promise you that if you create your first information product, you will be doing something extraordinary online that most people do not ever either get around to doing or have the focus to seeing through to fruition. I challenge you to be extraordinary.

Hire iPhone Development Company for Developing Custom Apps

The Apple has launched a wide range of products to create a distinguished place in the industry. Most of the mobile users are using the latest mobile versions of Apple to stay connected with each other. The iPhone developers are making the best use of world-class features that are truly unmatched with any other mobile device in the market.

This has created huge demand for custom iPhone apps that helps enterprises to reach their share of target market with ease. They are taking support of iPhone development companies that have a team of developers to develop customized applications for the magical mobile phone. The developers are building robust applications so as to get acceptance in the Apps store easily. The Apps store has a large variety of applications available for different categories to suffice the demand of iPhone users across the world. The rise in custom iPhone apps has encouraged businesses to launch their business app in the Apps store for higher user engagement.

If you are an entrepreneur and are finding easiest way to increase user participation, you can also develop applications for iPhone. There are various iPhone development companies that provide premium solutions for the iPhone. You can share your specific requirements with the company so that they can customize the solution as per your specific needs. When you will work with a good iPhone company, you will have the following benefits:

1. Get custom solutions that include all the latest app features and functions 2. Highly experienced team of iPhone developers who use the latest iPhone SDK development process 3. Quality solutions within a set time-frame to launch your solution at the right time 4. Flexible and scalable pricing models to make it a cost-effective solution 5. Good success rate of app solutions that are listed in the Apps store

So, you can now start your search for a competent iPhone development company. Usually, good companies have years of experience to develop a variety of iPhone solutions that make it easier to meet different complexities. Once you find a good company, you can outsource your work to the experts and get a quality solution from your investment.

In the competitive environment, it is important to work with those developers who can get ahead of the technology curve for developing the best solution. When you will outsource your work, you will observe cost reduction and significant savings in overall development process.

Branding 101: Why You Need Your Own Products

Internet marketing is tough. The online world is the ultimate free market, and everyone's vying for attention. For the most part, they're all selling the same things. What I mean by this is if you're promoting Diet Pill MLM Z, so are tens, if not hundreds, of thousands more people. Moreover (I'm an academic; I live to place a good "moreover" somewhere), hundreds of thousands more are promoting a competitive substitute. For the most part, the owners of your affiliate product or MLM aren't all that interested in helping you differentiate yourself and become one of the 3% of Internet marketers that actually succeed. They just want to sign up as many affiliates as possible and reap the ridiculous benefits of the numbers game. That's how THEY take their place among the 3%.

What you need is to become a known quantity. People follow celebrities; how else do you explain the fact that financially struggling individuals will lay down $295 for a pair of shoes endorsed by some basketball player who has never done a single thing for them? Digression aside, at some point in your internet marketing career, you need to promote your own products.

Name Brand: You

This is not to say that you should cease to promote the opportunity or affiliate products that you are involved with. To the contrary, this will actually enhance your marketing of other people's products. Think about it; if you bought a particularly good grill from Wal-Mart, does that not make their future recommendations concerning other companies' products that the sell more valuable? Below is a list of the benefits of selling your own products:

1) You build name recognition all over the internet. People see your name all over the salespage, your image, the web URL that you have chosen. Not only will this enhance your image, it will cause others to want to work and partner with you.

2) You control the rules of engagement. This means no more waiting for checks to be written, or commissions to be transferred to your PayPal account after sixty days. You control the pricing structure, the refund guarantee... everything.

3) It gives you the opportunity to have affiliates make money for YOU. One of the worst kept secrets of any type of marketing, online or offline, is that the way to generate massive profits is to effect duplication of effort. Even if you are the best marketer in the history of online marketing, signing up affiliates will make you far more coin than you can ever make on your own.

4) If you are involved with any form of network marketing, you can offer your team an additional stream of income. Autoships are expensive, and assisting your team in generating some form of passive income while they build their downlines will go a long way in helping you retain your network - and grow it. Word of mouth is a powerful thing.

5) List building. The second most important aspect of Internet marketing after driving traffic is building and maintaining an email list. You can easily hook up your PayPal payment buttons to your Aweber account, or, if you don't use Aweber, create a registration page with your autoresponder of choice as your PayPal return URL.

Closing Notes

The list of benefits associated with selling your own products is exhaustive; this article names but a few. The important thing is that they build your brand. While creating your own original products is relatively easy with a good dose of imagination, some excellent research, and either a word processing application or screen recording software (or both), the lovely thing is that it doesn't have to be a product that you create. Revise an eBook that you acquired with Private Label Rights, record over the audio of a Private Label video course, or re-label a software app, and you're good to go. Create an original salespage and give the product a new name, and you're off to the races. Better yet, combine Private Label and personal research to add to and improve the products, and in no time, you'll be a name that we know of!

What Is A Home Study Course?

If you sell any kind of digital products or information online, there are pretty much two kinds of products.

Small one-off products such as digital reports and home study courses which are larger, more helpful, more involved, higher priced, and contain mixed modalities such as a blend of video, audio, and written materials. A home study course is pretty much a classroom in a box where someone begins with an end goal in mind and consumes the various modules in this classroom to get to the end. A home study course can contain a manual, video and worksheet, and adds extra perceived value even special tasks or assignments someone should be taking after learning from your training.

It's much more helpful to provide someone an entire curriculum to reach an end goal. For example, if you were trying to teach someone how to stop smoking, then the end goal would be for them to not be smoking at the end of 7 days or 14 days. Someone might just sell a report, explaining a few steps on how to do it, and say good luck you're done. But if you set up a course, if you set up different modules where someone could master a very basic skill such as concentration, master another skill such as self-control. Take another module of throwing away unhealthy items or foods, and so on, until they reach the end goal. You now have a much more powerful offer, and can explain it much better to someone who needs your help.

In addition when you are selling a home study course, instead of just a report, you can allow your customers or students to consume the content in the way that want to. What I mean by that is you can record a video, get the video transcribed into a report, and also have a checklist or worksheet at the end of that report so that someone can watch the video for the first viewing, having the report for a reference, and then take on that checklist or worksheet when it's time to actually take action.

There is nothing wrong with providing the same information in different formats, because different people prefer different ways of learning.

Finally, instead of just teaching people something, you should tell them what to do. If you already have a report, whether you had someone else make it for you or you made it yourself, it's very important to at least give someone an assignment or action after the end of your course or preferably at the end of every chapter or module. Even something as simple as a couple of sentences telling them what to do next, telling them to begin a certain meditation exercise to prevent smoking, or even have some kind of numbered checklist. Maybe have a daily routine they should begin undertaking based on what you've taught them.

If you're thinking about selling information products online, digital products are great to get a few first customers, to get some initial sales but if you want the big money create a home study course. Make it a classroom in a box which combines a written manual, a video, a worksheet, and even assignments at the end to add perceived value.

5 Simple Steps To Creating A Digital Information Product Using A Resource Report

How To Create Your Resource Report:

Creating resource reports are probably one of the easiest digital information products to create on your own. They are very non-technically challenging. Also, coming up with the content to place in the report should be fairly simple if you have been working in your niche for any substantial period of time. Let's walk through the process of creating a resource report.

1. Step 1. Decide on a title for your resource report. You need to do this first since the title will go on the ecover graphic. It doesn't have to be anything difficult or profound. The only thing you may wish to consider is keyword if you're planning on doing any SEO with it. Typically for these digital information products we don't try to rank them with Google. For example, a simple title could be "Steve Dooley's Internet Marketing Toolbox". Again, think about personal or company branding more than SEO here.

2. Step 2. Create your ecover graphic. I'm going to give you a huge tip here. Unless you have a back ground in graphic design don't try to do this yourself. Your graphic must be professional looking. The easiest and cheapest way to get a killer ecover graphic done is to head over to www.fiverr.com and outsource it. Fiverr.com is an excellent resource that I use regularly for outsourcing. Just type "ecover graphic design" in the search and you will have access to tons of excellent graphic designers. The best part is that your ecover will be done in a couple of days for only $5! You couldn't do it yourself for that much. Just to get the adobe photoshop software would cost you several hundred dollars. That's a lot of ecovers! And I'm not even considering the value of your time.

3. Step 3. Create the report document. This is really the easy part. You'll want to open up a word processor like MS Word. Then you'll just make some category headings and list the corresponding resources you utilize under each one. I always include live links and affiliate links whenever possible. Just remember to link to products that you've personally used and enjoyed. You can also include links to your website in the footer or header. You'll also want to place the page numbers and copyright symbol with the date in the footer as well.

4. Step 4. Add the ecover to your document. Once you get your ecover completed then copy/paste it onto the first page of your report.

5. Step 5. Make your MS Word document into a.PDF formatted file. This is important. You don't want someone to get your report and then alter it placing their name on it, etc. Plus,.PDF formatted files are the easiest to download, and they are very well trusted. You can purchase software to covert MS Word and other files to.PDF, but I've found a little secret to bypass that ordeal. It's really simple, but they only way I know it works for certain is when using MS Word as your word processor. Within MS Word simply open the menu and click "Save As". Then a pop-up box will appear. Click on "Save Type As:" and a drop down menu will appear. On this menu select "PDF". Then type in the name of the file and click "Save". This will save the document as a.PDF file. That's it! Really simple. I had gone through purchasing software and doing this the hard way for quite awhile before I stumbled onto this.


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