Nowadays any online business that does not give away free reports or books has no chance of getting subscribers to join their email marketing list. But for it to work, the free product has to be perceived as having some value. Private Label Rights products are cost free but seldom good quality and too common. Savvy marketers realize the importance of having a product that is unique but don't like to get bogged down in producing it. Here are some shortcuts. These tips are also applicable if you want to create a product to sell.
* If you plan on writing it yourself, you will need to read 3 or 4 books and many articles to collect the content you want. Plan the framework of the book(chapters and subheadings) and then put in the content under the subheadings. You will experience moments of writer's block but these will pass if you stick with it. Worry less about grammar and just concentrate on getting your ideas onto paper. Read everything over again to check for clarity or else hand the editing job to someone else.
To free yourself from typing it, use a speech recognition product that outputs your spoken words into text. Talk-To-Type Software Such As Dragon Naturally Speaking, developed by Scan Soft Solutions Provider, delivers up to 99% accuracy. It converts your speech into text at up to 160 words per minute, creates email, instant messages, documents, and spreadsheets more than three times faster than typing. You can surf the Web, open and close applications, control your mouse and the entire desktop all by speaking. Included is a high quality headset microphone with noise canceling technology. Letters, reports, and email can be churned out faster.
* You can also make a video or audio recording. High resolution videos can be made cheaply. Software may be required to convert the raw video into a playable file. If the visuals are not necessary to carry your message across, then you can just produce an audio recording of yourself talking. You may choose to be as informal as you like.
* Real time screen capture software (Camtasia studio, Hypercam, Camstudio) lets you create tutorial videos where you need to show the computer screen while explaining. This is an industry that has made quite a few people rich. Common topics are software training videos, language learning, or subjects requiring visual aid.The video content can be converted into books via transcription software, allowing you to generate more products with only a bit of extra effort.
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